During the height of COVID-19, COABE and the National Association of State Directors of Adult Education partnered to develop a national campaign to address plummeting enrollments in adult education programs. Fast forward a year, and #MoveAheadWithAdultEd has built awareness for over 5 million potential learners with an average of 370 clicks daily to the campaign website. Additionally, 2,300 participating schools nationwide have boosted their exposure on the campaign website school locator map and on their social media pages using the campaign’s free student recruitment toolkit, and by using the #MoveAheadWithAdultEd tag.
