Why is Adult Education Important to Move Ahead?
Good jobs and most training programs require more than a high school diploma. People with a high school diploma earn $6,000+ more a year than those without one. Improve your reading, writing and math skills for a better life or train for a new career through adult education.
GUDELIA CONTRERAS
Gudelia came to the United States almost 25 years ago. Earning her GED in Spanish at Oregon Adult Basic Skills and improving her English reading and writing skills propelled her from the brutal work on the processing floor of a fish cannery to a job in human resources. Five years ago, she was hired by a nonprofit to provide health outreach to low-income clients. Her good work earned her a spot on the boards of Seaside Providence Foundation and the Clatsop Community College Foundation. In 2018, she earned an associate degree from Clatsop Community College and is now enrolled full-time at Portland State University with a goal to become a professor.
Teachers / Administrators
COABE and NASDAE joined forces to deploy a three-time global award winning national campaign which includes a toolkit for adult educators.
The purpose of the campaign toolkit is to provide outreach materials and language to help adult education organizations with proactive tools to communicate the value of adult education. The campaign also enables programs to “get on the map” as COABE leverages the power of Google ads to help adult learners find programs.
Many local programs have seen an increase in program enrollment since joining the movement which kicked off in August 2020.
Watch this short video to understand how this campaign works
Please call or email with questions:
888-442-6223 | info@coabe.org
Latest News
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Cost-Effective Adult Ed Student Recruitment Campaigns: Join the National Movement with #MoveAheadWithAdultEd.
Adults gaining education, job skills for free in Pima County.
MCCSC Adult Education Program Joins “Moving Ahead With Adult Ed” Campaign.
Robert D. Moore
In the Monroe County Schools Adult Education Program, we joined the campaign during the first week of October, and I have found the tools to be extremely helpful in advocating our program. I used the press release template, had it sent to all of our local media outlets, and posted it on own Facebook page and other groups I belong to. (You can read it here.) I use the campaign logo in my e-mail signature and on all print and electronic pieces we distribute. (Here’s an example.)
I joined the campaign for several reasons. First, I currently do the marketing myself: website, Facebook posts, printed pieces, e-mail blasts, etc. But I am not a professional marketer my any means. I found these tools easy to use and gave me ideas I wouldn’t have had otherwise.
Secondly, I saw this initiative as an opportunity to create the image that our program belongs to something “larger.” That is, it makes it clear that we belong to a nationwide effort to help adults affected in any way by COVID-19 find new education, training, and employment opportunities.
Thirdly, it calls to people’s attention that during this pandemic, we are serving adults using a variety of instructional platforms: distance learning, in-person learning, and hybrid learning. And we’re using those platforms throughout a variety of services: high school diploma and equivalency, English language learning, industry-recognized certifications, workforce education initiatives.
As a result, I think this initiative has help us in only the first few weeks. We have increased our media exposure, as one of our local newspapers picked up the story and is going to run with it. Also, we have seen only a 15% decrease in enrollments over this time last year, as compared to the 42% statewide decrease. Measurable skill gains, down 8% statewide compared to October 2019, are up 5% in our program. We had a local company contact us to begin a new workforce education initiative.
So, I encourage all of our programs to join me in the #MoveAheadwithAdultEd campaign, and let’s move our state ahead….together!
Robert D. Moore Director of Adult Education
Monroe County Community School Corporation
Broadview Learning Center
705 W. Coolidge Dr.
Bloomington, IN 47403
Introduction
The Move Ahead With Adult Ed Campaign is Generously Sponsored by:
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HiSET is a high school equivalency (HSE) exam that expands opportunities for those without a traditional high school diploma, readying individuals for success in the workforce.