Are you tired of being the best kept secret?
Are your enrollment numbers down?
Do you understand how to cost-effectively recruit underserved and under-represented populations?
Do you lack the marketing staff and resources to attract potential adult learners or engage employers?
Do you know how to apply the Department of Labor’s Training and Employment Guidance Letter (TEGL) 03-23 regarding marketing guidelines for WIOA-funded organizations?
“This has been AMAZING!! I appreciate breaking down such a complex process into actional steps with assignments and practical examples.”
“Parents and students are looking for a nurturing, supportive environment - and we need to build that into our brand - desperately!”
“This was very helpful! Our department is growing and impacting lives but with no budget for marketing.”
“This training will provide us with the tools, knowledge, and resources to assist us to bring new incoming students to our organization. ”
“I have taken all your zooms and learned so much but need to know so much more. I am in the process of re-doing our web page in addition to our social media.”
“I believe an integrated marketing approach such as PESO as you describe (paid, earned shared owned) could help promote us with the general public and other target groups.”
“The idea of missing the message, missing the mark has really resonated with me. Our program has spent a lot of time developing our website and building our social media presence; however, I wonder how much the efforts have paid off.”
“I think we would benefit from some brand clarification and help to cut through the noise of all the other advertisements our potential students encounter.”
“Being a messenger to support adult literacy provider does no good without having the training and skills to build the right messaging. This course assists with understanding how to get the right message for potential supporters, law makers, funders, and to help adult literacy providers get the support they need to market, recruit, and make a more profound impact on the community.”
“We are looking to target our most at need in our rural desert area and are eager to help get a unified brand going in our regional consortium area and share this presentation with others.”
“Part of my position is outreach. My educational background is in social work, so I am somewhat clueless on marketing. I want to do a quality job for my organization.”
“I have no formal training in marketing, and I believe this course would help me build the skills necessary to help make this shift in our marketing efforts.”
“I have been hooked on Full Capacity Marketing since I listened to you at the last COABE Conference virtually.”
“As of now, I am printing and passing out fliers at the grocery store, fast food restaurants, and taping up fliers in bar bathrooms with a QR code to scan for potential clients to find us. I could truly use training on innovating how to reach more people.”
The online self-paced course comes with templates, case studies and tools to help you build a tailored and doable marketing and communications plan. Click on the flyer or here to access learning outcomes and descriptions.
Adult education and workforce programs need to build their marketing and outreach capacity to garner the much needed recognition of the system’s work to capture its share of funding, keep student enrollments full, and engage employers and partners within their unique markets. However, traditional marketing classes are geared toward either for-profit companies which lack the much-needed context for workforce and education professionals. COABE has tapped our marketing partner and 20+ year expert in our system, Full Capacity Marketing, to develop a course that is tailored to address our most pressing needs like
• limited outreach funding;
• lack of staff knowledge in using data to market effectively;
• juggling multiple priorities and often silos;
• how to key performance indicators to know if your marketing is working; and most recently,
• how WIOA-funded organizations can leverage the Department of Labor Training and Employment Guidance Letter (TEGL) 03-23 to pay for marketing including digital, advertising and other critical strategies.
• Workforce & Education Leaders
• Administrators
• Teachers
• Counselors
• Outreach Specialists
• Employer Engagement Specialists
• Job Developers
• Case Managers
• Marketing Managers
Register now for this course.
Questions? Contact [email protected]